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Hearts and Minds: the Ethos of Commercial and Political Advocacy in Twentieth-century Britain

London
14 April 2007

Hearts and Minds: the Ethos of Commercial and Political Advocacy in Twentieth-century Britain One-Day Workshop: Saturday, 14 April 2007, 9.30am -5.00pm. Organised by the School of Business and Management, Queen Mary College, London. This workshop examines how a professionalised persuasion industry changed the ways corporations and governments communicated with citizens and consumers in the twentieth century. By the end of World War II, a number of institutions and actors emerged - advertising agencies, government propaganda units, market research and opinion polling services, corporate publicity departments etc. - which were characterised by what Robert Jackall called the "Ethos of Advocacy." Papers at this workshop will look at how people at the centre of this emerging social and professional ethos reacted to the challenges of expanding markets, mass democracy, new media technologies and the threats of war and dictatorship. The workshop will bring together historical research from the fields of political and marketing history and aims to increase our knowledge of how Britain's overt and hidden persuaders negotiated their collective identity in the age of extremes. Booking Information: Stefan Schwarzkopf, School of Business and Management, Queen Mary College, Mile End Road, London E1 4NS; s.schwarzkopf@qmul.ac.uk Booking Deadline: 31 March 2007.


Last updated 20 February 2007